Ok, let me clarify what I mean by video email. I am really talking about a video that is accessed via a link in an email. Such as the incredible system provided by Talk Fusion!
Here’s the Inside Track as to why any business should use Talk Fusion video Emails!
First; according to Forrester Research, emails that contain a video link have a 2-3 times higher click-thru rate.
If you have done any email marketing you know that a 2-3 times increase in click-thrus is a big deal.
I have seen this first hand. When we send out our client’s email newsletters, the ones that contain video content always get much higher click-thrus, sometimes twice as many as those that don’t contain video content.
Second; according to Google Double Click, rich media creates a 400% to 700% increase in viewer engagement and response rates over static content.
I have seen all sorts of facts and figures being touted by the online video industry; some believable and some – not so believable. What I can tell you from my personal experience is that video content in an email can increase your leads and sales (is already working for me).
I say can this because the video content needs to convey your story in a compelling enough way to make the difference. If the video falls flat then the results will also be flat.
So – get busy with the Talk Fusion system and you will soon be attracting the attention of local businesses who want to have the tool that you use for marketing!
In our opinion the best Video Email tool on the market is TALK FUSION
